Bachelor of Arts in Communication

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Degree Program

Course Overview

The BA Communication program at UST Angelicum College provides students with a strong foundation in Quad-Media: Television, Radio, Print, and the Internet. Through excellent training and immersive experiences, the program molds young minds to become responsible, value-driven, and competent communication professionals prepared to thrive in diverse media industries.

Students gain a clear understanding of the ethical responsibilities involved in the use of print, radio, television, film, and new media. They are trained to be proficient in media writing and production for radio, television, film, and other audio-visual presentations that equip them to meet the ever-changing needs of business, industry, and society.

With a balance of theory, practice, and values formation, the program develops graduates who are not only skilled communicators but also leaders who use media to inspire, inform, and innovate.

Program Highlights

Responsible & Proficient Training

Learners are molded to be responsible, skillful, and proficient in applying the latest technologies and trends in the media industry.

Extensive Quad-Media Exposure

Learners gain comprehensive experience across radio, print, television, and film genres, including immersion in real-world scenarios.

On-the-Job Training

Hands-on internships in media companies provide practical industry exposure and professional readiness.

Career Opportunities

Media & Journalism

Broadcast Journalist / Reporter
Writer / Editor
Content Producer

Public Relations & Corporate Communications

Public Relations Specialist
Communications Lead / Manager
Corporate Communications Officer

Marketing & Branding

Marketing Communications Manager
Brand Communications & Social Media Specialist
Marketing Assistant / Coordinator

Creative, Digital & Social Impact Roles

Copywriter / Content Creator
Visual Designer / UI/UX Artist
Community Manager
Faculty / Lecturer in Communication
NGO Communications Officer

Course Description

Course	Description
Introduction to Communication and Media	Overview of communication as a discipline, a field of study, and a profession; the communication process and its elements; and the history, growth, and development of communication media.
Communication Theory	Theories, principles, and concepts in communication; issues and perspectives in the study of communication.
Broadcasting Principles and Practices	Principles and practices in the use and operation of radio and television as broadcast media, including basic skills in writing for broadcast.
Media Writing	Introduces writing for the mass media, including: (1) news and feature stories for print and broadcast; (2) advertising and public relations copy; and (3) screenwriting.
Digital Imaging	Principles, programs, and techniques in improving photos, managing colors and typography, and creating new images and designs for print, web, and digital publications.
Communication, Culture, and Society	Existing and emerging global and national communication media landscape; the role of communication and culture in society with emphasis on issues in the Philippine setting, including the rights and responsibilities of communicators.
Radio & TV Production	Introduction to electronic media focusing on their development, function, and artistry, including studio practices, procedures, and demonstration as related to radio and television.
Audio-Video Post-Production	Explores the technology, creative application, and requirements for producing audio soundtracks and video for film and video projects.
Communication Research	The communication research process: principles, methods, and techniques in the conceptualization, design, implementation, analysis, interpretation, and utilization of communication studies.
Communication Media Laws & Ethics	Principles underlying freedom of expression, information, and of the press; statutes dealing with communication media and their operations; and case studies, issues, and problems on regulatory and self-regulatory mechanisms, including professional codes of ethics.
Advertising Principles & Practices	The role of advertising in a free-market economy and commercial media system; theories on persuasion and advertising; and practical advertising principles and practices integrated in an advertising campaign plan.
Introduction to Film	History and principles of film; film as art, as a medium of communication, and as popular culture; and the language and grammar of film.
Multimedia Systems	Introduction to multimedia systems, digital video compression techniques, operating system support for digital audio and video, and network and transport protocols for multimedia.
Risk, Disaster & Humanitarian Communication	The process of communicating effectively with vulnerable stakeholders before, during, and after the onset of risk situations, and familiarizing students with communication strategies used in humanitarian aid operations that protect people and property in times of disasters or emergencies.
Graphic Design	Explores graphic communication through the elements and principles of design and the design process—from idea development through the final execution of a document.
Introduction to Theater	Fundamentals of the art of drama onstage, with emphasis on acting, directing, and production design.
Creative Writing	Poetry and fiction as a means of developing imaginative approaches to experience.
Knowledge Management	Principles, processes, and strategies of identifying, capturing, analyzing, storing, and sharing knowledge within an organization, facilitated using ICT.
Communication Planning	Principles and strategies to develop an evidence-based, results-oriented communication campaign plan—covering the planning process, elements of a communication plan, and measuring effects and impacts across public information and education, advocacy, social mobilization, and similar programs.
Basic Spanish	A general introduction to the Spanish language: sound system, pronunciation, functional vocabulary related to everyday life, cultural information, and basic grammatical structures.

Trimester Advantage: BA Communication

Indicative curriculum map by year and term (General Education & Major subjects).

	Freshman Year	Sophomore Year	Terminal Year
First Term
General Education	Purposive Communication Philippine Literature Movement Enhancement Art Appreciation Masining na Pagpapahayag Living the Christian Vision in the Contemporary World	Mathematics in the Modern World Christian Vision of the Human Person Life and Works of Rizal Physical Activities Towards Health and Fitness II	Sikolohiyang Pilipino CWTS I
Major Subjects	Introduction to Communication and Media	Communication, Culture and Society Radio and TV Production Audio-Video Post Production Communication Planning Basic Spanish	Thesis Writing 2 (Thesis Defense) Special Topics in Communication
Second Term
General Education	Readings in Philippine History World Literature	The Contemporary World Christian Vision of Marriage and Family	Understanding the Self CWTS II Fitness Exercises
Major Subjects	Communication Theory Advertising Principles and Practices Performance Media Communication Management	Communication Research Introduction to Film Knowledge Management Basic Spanish	Communication Media Laws and Ethics Multimedia Systems Personal Finance
Third Term
General Education	Ethics Christian Vision of the Church in Society	Science, Technology and Society Physical Activities Towards Health and Fitness I	Introduksyon sa Pagpapahayag
Major Subjects	Broadcasting Principles Thesis Writing 1 (Thesis Proposal) Graphic Design Internship	Media Writing Disaster Risk and Humanitarian Communication Introduction to Theater Arts	Digital Imaging Development Communication Creative Writing

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